TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as mainstream television formats, relying on regularly timed shows via public channels. In contrast, digital services operate on subscription models, with Netflix, Disney+, and Apple TV+ serving as leading platforms. As digital engagement shift, rivalry between conventional TV networks and online content